Ahrefs 震撼報告:谷歌 AI 概覽致網站點擊率暴跌34.5%
知名 SEO 工具提供商 Ahrefs 近期發佈一項研究，揭示了谷歌 AI 概覽功能對搜索結果頁面（SERP）點擊率的顯著負面影響。研究數據顯示，當搜索結果中出現 AI 概覽時，相關關鍵詞的平均點擊率驟降34.5%。該研究選取了 Ahrefs 關鍵詞資源管理器數據庫中的30萬個關鍵詞，其中一半觸發了 AI 概覽，另一半則未觸發。通過對比2024年3月（AI 概覽推出前）和2025年3月(推出後)的數據，研究人員發現，觸發 AI 概覽的關鍵詞平均點擊率從0.073大幅下降至0.026。令人擔憂的是，即使是未觸發 AI 概覽的信息類關
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