亞馬遜在印度啓動印地語版Alexa+ Beta測試，通過定向郵件邀請部分用戶在6月22日前填表，以優化本地化體驗。該產品是2025年首發的生成式AI，在美國逐步推廣後於今年2月全面開放，現已擴展至英、加、巴、墨、意、德等國市場。
亞馬遜Alexa+推出“Alexa Podcasts”新功能，支持用戶通過語音指令按需生成個性化播客。用戶只需說出“幫我做個關於XX的播客”，無需上傳資料或編寫腳本，即可在幾分鐘內獲得一期專屬播客節目。該功能即日起面向美國用戶開放測試，旨在將任何感興趣的話題快速轉化爲播客內容。
亞馬遜推出全新“Alexa購物助手”，由Alexa+驅動，整合AI提升購物體驗。支持語音及觸控操作，覆蓋手機、桌面和Echo Show設備，已在美國上線。與Rufus不同，該助手專注個性化推薦與自動化購物，涵蓋亞馬遜及其他在線零售商。
5月8日，亞馬遜在德國推出新一代生成式AI助手Alexa+，標誌着其AI全球化佈局的重要進展。該服務已覆蓋美國、英國、德國和奧地利。德國用戶將通過測試計劃獲得體驗，受邀用戶可免費使用。
Alexa+ 是亞馬遜推出的下一代智能語音助手，通過生成式 AI 提供更智能、個性化的服務。
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