OpenAI近期因產品命名陷入商標糾紛，其Sora應用中的“cameo”功能及未發佈硬件“io”被指與現有商標過度相似。今年9月，OpenAI在Sora中推出“cameo”功能，允許用戶創建數字分身並生成個性化視頻，助推Sora登上iOS下載榜首。但“cameo”是名人定製視頻平臺Cameo的註冊商標，引發行業關注。
加州法院裁定，OpenAI須在2026年底前停止在Sora應用中使用“Cameo”及相關近似名稱，以防消費者混淆。此前，OpenAI在視頻生成功能中引入“Cameo”引發商標侵權訴訟。
明星視頻定製平臺Cameo在與OpenAI的商標糾紛中獲法院支持。美國聯邦法官批准臨時限制令，禁止OpenAI在其AI視頻生成應用Sora中使用“cameo”一詞，禁令有效期至12月22日。Cameo主營名人短視頻服務，認爲OpenAI使用該商標可能造成市場混淆。
OpenAI因視頻生成應用Sora使用“Cameo”功能名稱遭起訴。原告Cameo公司指控其商標侵權，稱該功能允許用戶添加名人影像，與自家註冊商標高度相似，易致消費者混淆並損害品牌價值。訴狀強調此舉可能造成不可彌補損失。
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