馬斯克旗下xAI公司推出“Halftime”工具，可將AI生成的廣告實時植入影視內容，使其融入劇情而非生硬插播。該技術能根據觀衆興趣定製廣告場景，例如在《金裝律師》片段中讓角色手持特定產品。
埃隆・馬斯克旗下xAI公司推出AI工具“Halftime”，可將產品廣告實時植入影視內容。該工具能調整角色對話，使其主動展示品牌產品，不同於傳統插播廣告。演示視頻顯示《律政英雄》角色哈維・斯佩克特在劇中突然推廣產品。
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