在9月26日愛奇藝秋季“悅享會”上，CEO龔宇發表演講，強調公司戰略明確，未來將重點發展線下業務，包括IP衍生品和主題樂園兩大體驗板塊。他指出，愛奇藝專注於影視IP開發，區別於傳統文旅模式，旨在拓展核心業務。
宇樹科技與巨星傳奇合作研發四足機器人，將應用於演唱會伴舞和粉絲互動。巨星傳奇負責全球營銷，宇樹科技主攻技術研發，旨在將明星IP從"工具"升級爲"夥伴"。合作消息帶動巨星傳奇股價大漲26.25%，未來計劃拓展更多藝人合作。這款AI機器人能根據觀衆行爲生成個性化反饋，突破傳統IP衍生品的情感連接瓶頸。此次合作標誌着智能硬件正朝着更具情感價值的方向發展，機器人將不再是冷冰冰的機器，而是能理解用戶情感的智能夥伴。
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