a16z報告：AI顛覆1400億美元市場調研行業 虛擬消費者時代來臨
當傳統市場調研公司還在爲期待已久的調研報告加班加點時，一場革命正在悄然發生。人工智能不僅要重新定義我們理解消費者的方式，更要徹底顛覆這個價值1400億美元的龐大產業。幾十年來，企業向市場調研投入了數千億美元，試圖更好地理解客戶需求，卻始終受困於緩慢的調查問卷、帶有偏見的調研小組以及滯後的洞察分析。這個每年消耗1400億美元的行業中，軟件技術的價值卻微不足道。傳統的人力驅動諮詢公司高德納（Gartner）和麥肯錫(McKinsey)各自估值400億美元，而軟件平臺Qualtri
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