Fox展示精簡策略，藉助AI工具提升廣告價值
在最近的廣告發佈會上，Fox 媒體公司以其精簡的業務結構引起了業界的關注。與許多其他公司，如 NBCUniversal，正在努力削減因收視率下降而帶來的線性資產不同，Fox 則明確表示，自己並不需要依賴傳統的優質節目庫存來吸引廣告商。根據 Fox 廣告銷售、市場營銷與品牌合作總裁傑夫・柯林斯（Jeff Collins）的說法，Fox 已經主動剔除了那些不必要的內容，因此能夠爲廣告商提供更高效的選擇。此次會議上，Fox 還強調了他們在人工智能（AI）工具方面的新進展。這些工具將幫助廣告商更精準地
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