阿里媽媽推出URM大模型，引領廣告智能化新潮流
近日，在 TongAI 大會上，阿里媽媽正式發佈了 URM 通用召回大模型。這一全新的技術成果，結合了深度學習與大數據分析能力，旨在提升電商廣告的智能投放效果。URM 大模型不僅能夠精準解析消費者的行爲和興趣偏好，還能有效提高廣告投資回報率（ROI），標誌着阿里媽媽在生成式推薦領域的首次技術落地，爲廣告行業的智能化轉型注入了新的動力。URM 大模型的發佈意味着阿里媽媽在廣告投放領域邁出了重要的一步。隨着電商行業的不斷髮展，傳統廣告模式已經難以滿足用戶個性化需求，
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