TikTok推出Smart+加入 AI 廣告陣營 Meta 爭奪廣告收入
TikTok近日推出了一款名爲Smart+的人工智能驅動的廣告購買工具。該工具旨在簡化廣告購買流程，自動執行從創意開發到定位和優化的所有操作。Smart+是TikTok對谷歌的Performance Max和Meta的Advantage+的迴應。它使用人工智能來處理繁重的工作，例如製作和投放廣告，以推動轉化、潛在客戶或應用程序下載。然而，Smart+也提供了選擇性使用其功能的靈活性。營銷人員可以利用該工具創建和優化廣告，然後選擇是自己管理活動還是將控制權交給人工智能。TikTok主管阿道夫·費爾南德斯表示，宣傳的重點
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