AI救不了塔吉特:銷量下滑、顧客流失，人工智能成“背鍋俠”?
在2023年聖誕節前夕，美國大型連鎖零售商塔吉特（Target）宣佈將通過人工智能技術“提升節日購物體驗”。從推出AI聊天機器人“Store Companion”，到引入預測庫存系統，再到部署營銷平臺“Roundel”，塔吉特自詡正在打造“零售業的未來”。但現實遠比宣傳冷酷。一項集體訴訟稱，這場“技術革新”背後是一項大規模監控計劃，甚至涉嫌使用面部識別軟件。有原告稱，在伊利諾伊州一家門店購物後不久，便收到領英提示稱有塔吉特防損經理查閱了她的資料——令人不安的巧合引發隱私擔憂。
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