谷歌推出Offerwall工具:幫助出版商應對AI搜索衝擊，測試顯示收入提升9%
AIbase報道 — 功能特性與應用場景Offerwall允許出版商爲網站讀者提供多種內容訪問方式，包括小額支付、參與調查、觀看廣告等選項。出版商還可添加自定義選項，如訂閱新聞通訊等。該工具現已在Google Ad Manager中免費提供，並由AI智能決定何時向訪客展示，以最大化參與度和收益。經過超過一年的測試，已有1000家出版商參與試用。谷歌與第三方合作伙伴Supertab合作，支持用戶通過小額支付獲得24小時、數天或一週的內容訪問權限。變現效果與數據表現測試數據顯示，Offerwall在幫助出版商增
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