蘋果在WWDC2026發佈Apple Intelligence驅動的全新Siri AI，實現個人情境理解、知識庫調用和屏幕實時感知能力躍升，同時推出新一代端側AI大模型，但硬件門檻提高引發市場關注。
蘋果發佈iPhone17系列，包括iPhone17、17Pro、17Pro Max及全新超薄機型iPhone Air。該機型延續蘋果MacBook Air和iPad Air的輕薄設計理念，迴應行業對超薄手機的追求。命名策略強調產品輕薄特性，與蘋果其他"Air"系列產品形成呼應，突顯輕便和相對低價定位。
谷歌在發佈會上搶先推出Pixel10系列，挑戰蘋果即將發佈的iPhone17。谷歌主打AI深度融入設備生態，而蘋果預計仍延續攝像頭升級、機身變薄等傳統套路，創新不足。科技巨頭對決再次升級。
谷歌在"谷歌製造"活動上發佈Pixel10系列手機，搭載全新Tensor G5處理器，支持Gemini Nano模型，AI功能全面升級，新增Gemini Live語音和圖像生成工具，比蘋果iPhone17提前發佈，強化AI智能手機佈局。
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