阿里通義千問App繼投入30億元啓動“春節請客計劃”後，再獲東方衛視、浙江衛視、江蘇衛視及河南衛視四大馬年春晚獨家冠名權。與以往不同，通義千問將深度參與節目內容創作，作爲“AI演員”融入表演，利用AI視頻生成、圖像識別和實時問答等尖端技術，爲觀衆呈現科技感十足的春晚體驗。
千問APP獨家冠名四大衛視馬年春晚，以AI形式深度參與節目，並推出互動搶紅包活動。河南衛視春晚2月14日率先播出，其他三臺定檔2月。
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