腾讯元宝借10亿红包活动冲上苹果App Store免费榜榜首，但活动结束后下载量迅速回落，已跌出前十。目前豆包和千问分列前两位。该应用春节期间日活一度突破5000万，月活也大幅增长，但热度未能持续。
蚂蚁阿福亮相央视春晚，成为健康生活合作伙伴。其在小品《血压计》中的植入，带动App下载量激增，连续三天登顶应用下载榜。返乡青年教家人使用阿福管理健康成为春节新趋势。
春节期间，蚂蚁阿福App凭借“健康福”活动，在苹果中国区免费应用榜登顶第一，千问紧随其后。返乡潮带动年轻人教家人使用，推动下载量激增。活动将持续至除夕，自12月新版发布后，蚂蚁阿福增长势头强劲，已与多地展开合作。
近期，千问和蚂蚁阿福因推出奶茶点单、“健康福”等活动，下载量激增，占据App Store中国区免费应用榜前两位。蚂蚁阿福还与央视达成合作，并连接全国5000家医疗机构，增长势头强劲。
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