Adobe推出AI增强版Journey Optimizer，增强 B2B 营销
Adobe 最近发布了 Journey Optimizer B2B 版本，旨在帮助企业在大型采购决策中更有效地识别和说服决策者。此工具基于 Adobe Experience Platform，提供统一的客户数据视图，协助品牌跨渠道管理客户信息。通过生成式 AI，AJO B2B 可以推荐缺失的购买小组角色，让营销人员制定个性化营销计划。未来，它还将增加生命周期管理功能，帮助品牌在关键里程碑时触发实时互动。此外，AJO B2B 支持从 Adobe Firefly 或 Experience Manager 导入 AI 生成的资产，加速个性化营销。虽然具体定价未公开，Adobe 表示价格会根据客户需求差异而定。值得注意的是，Adobe 正在不断推动 AI 技术的应用，但近期因服务条款更新引发争议，提及公司会监视用户并用其在 Adobe 产品中处理的内容训练 AI 模型。Adobe 回应称该政策已存在多年，并保证不会查看或训练用户本地服务器上的资料。
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