阿里通义千问App继投入30亿元启动“春节请客计划”后，再获东方卫视、浙江卫视、江苏卫视及河南卫视四大马年春晚独家冠名权。与以往不同，通义千问将深度参与节目内容创作，作为“AI演员”融入表演，利用AI视频生成、图像识别和实时问答等尖端技术，为观众呈现科技感十足的春晚体验。
千问APP独家冠名四大卫视马年春晚，以AI形式深度参与节目，并推出互动抢红包活动。河南卫视春晚2月14日率先播出，其他三台定档2月。
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