2026年春节，中国互联网巨头通过总计80亿元的“AI红包大战”抢占市场，AI应用一度主导应用商店榜单。然而，随着假期结束，如何提升用户留存率成为AI助手们面临的关键挑战。
腾讯元宝借10亿红包活动冲上苹果App Store免费榜榜首，但活动结束后下载量迅速回落，已跌出前十。目前豆包和千问分列前两位。该应用春节期间日活一度突破5000万，月活也大幅增长，但热度未能持续。
腾讯微信推出春节新功能，用户可通过元宝App制作“拜年朋友圈”触发金色朋友圈特效，点赞他人金色朋友圈有机会得红包。同时，微信新增AI拜年歌制作功能，用户可在“听一听”中创作个性化歌曲，更新后还可添加“挂件”增强节日氛围。
2026年春节AI红包大战升级，字节跳动旗下豆包AI助手加入战局，宣布“豆包过年”活动并登陆春晚。不同于腾讯、阿里的现金补贴，豆包主打科技感，计划送出超10万份接入其大模型的智能产品，将红包大战从“撒钱”引向“送未来”的科技体验。
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