2026年春节，阿里以“30亿免单”活动打响AI红包大战，将AI技术融入生活场景，直指腾讯与字节跳动的市场。通过千问APP送出超百万单奶茶，展现了阿里生态协同与闭环优势，实现降维打击。
阿里旗下AI助手“千问”推出春节30亿免单活动，上线5小时订单破500万，登顶应用商店榜首。但活动火爆之际，其红包分享口令在微信内被屏蔽，无法正常复制，引发“屏蔽”争议。
阿里千问“30亿红包”活动因参与人数激增，导致服务器短时过载，部分用户遭遇卡顿或无法领取。阿里已回应称技术团队正紧急扩容处理。
马云现身阿里总部慰问AI项目组，正值阿里AI业务发力春节市场。公司推出30亿元“春节请客计划”，通过免单福利覆盖用户吃喝玩乐需求。
Google
$2.1
输入tokens/百万
$17.5
输出tokens/百万
1k
上下文长度
Anthropic
$21
$105
200
Alibaba
$2
-
256
$15.8
$12.7
64
$0.75
$1
$4
32
$0.3
Stepfun
Tencent
$0.8
30
Chatglm
128
250
$15
$45
4
Bigcode
8
Baidu
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