Otterly 从隐身模式中走出 帮助企业应对AI“零点击搜索”挑战
2024年，随着AI生成搜索结果的兴起，许多网站的自然流量急剧下降。针对这一趋势，奥地利初创公司 Otterly 开发了一款专注于 AI 搜索可见性优化（AI Search Visibility Optimization）的工具，帮助企业和广告代理机构优化他们在生成式搜索结果中的存在。随着谷歌于5月推出 AI 概览（AI Overviews），搜索引擎用户可以直接在页面中获得回答，极大减少了对外部网站的点击。这一变化对依赖自然搜索流量的公司构成了严峻挑战。例如，一家 SaaS 公司通过 Otterly 发现，谷歌在 AI 概览中覆盖了其一半的 SEO
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