广告行业如何适应AI时代：从Google到ChatGPT的转变
在互联网发展历程中，Google 的崛起几乎是一个传奇。自1999年成立以来，Google 以简洁无广告的搜索体验吸引了大量用户，创始人拉里・佩奇和谢尔盖・布林在早期坚决回避广告，认为广告可能影响搜索质量。然而，到了2000年，Google 为了实现盈利，推出了 AdWords，快速转型为一个依靠广告收入的巨头，广告也逐渐成为搜索结果页面的重要组成部分。然而，随着2022年底 ChatGPT 的问世，Google 的传统广告模式面临前所未有的挑战。ChatGPT 通过直接回答用户问题而非提供链接列表，极大改变了人们
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