亚马逊在印度启动印地语版Alexa+ Beta测试，通过定向邮件邀请部分用户在6月22日前填表，以优化本地化体验。该产品是2025年首发的生成式AI，在美国逐步推广后于今年2月全面开放，现已扩展至英、加、巴、墨、意、德等国市场。
亚马逊Alexa+推出“Alexa Podcasts”新功能，支持用户通过语音指令按需生成个性化播客。用户只需说出“帮我做个关于XX的播客”，无需上传资料或编写脚本，即可在几分钟内获得一期专属播客节目。该功能即日起面向美国用户开放测试，旨在将任何感兴趣的话题快速转化为播客内容。
亚马逊推出全新“Alexa购物助手”，由Alexa+驱动，整合AI提升购物体验。支持语音及触控操作，覆盖手机、桌面和Echo Show设备，已在美国上线。与Rufus不同，该助手专注个性化推荐与自动化购物，涵盖亚马逊及其他在线零售商。
5月8日，亚马逊在德国推出新一代生成式AI助手Alexa+，标志着其AI全球化布局的重要进展。该服务已覆盖美国、英国、德国和奥地利。德国用户将通过测试计划获得体验，受邀用户可免费使用。
Alexa+ 是亚马逊推出的下一代智能语音助手，通过生成式 AI 提供更智能、个性化的服务。
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