大语言模型搜索优化与传统 SEO 策略的惊人相似
近期，ERGO 创新实验与 ECODYNAMICS 联合开展了一项研究，重点分析了保险类内容在 AI 驱动搜索中的展现方式。这项研究涵盖了超过33，000个 AI 搜索结果和600个网站，探讨了大型语言模型（LLM）如 ChatGPT 在处理这些内容时的偏好。研究发现，LLM 更倾向于展示易于阅读、结构良好且值得信赖的内容，这些特征与传统 SEO 策略密切相关。图源备注：图片由AI生成，图片授权服务商Midjourney在内容呈现方面，模块化的内容，特别是采用问答形式呈现的内容，更容易出现在 AI 生成的答案中。这与经典 SE
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