马斯克旗下xAI公司推出“Halftime”工具，可将AI生成的广告实时植入影视内容，使其融入剧情而非生硬插播。该技术能根据观众兴趣定制广告场景，例如在《金装律师》片段中让角色手持特定产品。
埃隆・马斯克旗下xAI公司推出AI工具“Halftime”，可将产品广告实时植入影视内容。该工具能调整角色对话，使其主动展示品牌产品，不同于传统插播广告。演示视频显示《律政英雄》角色哈维・斯佩克特在剧中突然推广产品。
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