在2026中国AIGC产业峰会上，京东科技戴文军提出“AI World”愿景，强调AI将离开屏幕融入物理世界，重新定义人机关系。核心逻辑是AI从“工具”进化为“家人”，更懂生活场景，推动硬件形态与交互逻辑的范式革命。
京东推出“欢乐星球社交玩法”，实现跨品牌AI设备互联，打破智能硬件孤岛，构建家庭社交网络，推动亲子互动与家庭消费市场革新。
宿迁打造AI玩具产业带，京东推出JoyInside软硬件一体化方案，提升智能硬件互动体验，已与40多家品牌合作，终端交互频次提升120%。
京东成立“变色龙业务部”，整合JoyAI App、JoyInside平台及数字人等核心AI产品，加速技术商业化。此举旨在将前沿AI技术系统输出至产业端，提升市场响应效率。JoyAI App已构建涵盖语言、语音、图像及数字人的供应链生态。
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