LVMH 如何用 AI 技术应对奢侈品市场寒潮？
在奢侈品市场面临放缓的挑战时，LVMH（路威酩轩）正把目光投向人工智能(AI)技术，力求提升运营效率和客户留存。该集团的品牌涵盖了如蒂芙尼、迪奥和凯伦等知名奢侈品，最近透露，AI 将在他们应对市场变化中发挥重要作用。过去四年，LVMH 与谷歌云合作，建立了一个集中数据平台，整合了旗下75个品牌的数据。现在，他们正在运用预测 AI、生成式 AI 及智能代理等技术，涉及供应链规划、定价、产品设计、市场营销及个性化体验等多个领域。这一切的目标都是在当前竞争加剧的环境中，
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