a16z报告：AI颠覆1400亿美元市场调研行业 虚拟消费者时代来临
当传统市场调研公司还在为期待已久的调研报告加班加点时，一场革命正在悄然发生。人工智能不仅要重新定义我们理解消费者的方式，更要彻底颠覆这个价值1400亿美元的庞大产业。几十年来，企业向市场调研投入了数千亿美元，试图更好地理解客户需求，却始终受困于缓慢的调查问卷、带有偏见的调研小组以及滞后的洞察分析。这个每年消耗1400亿美元的行业中，软件技术的价值却微不足道。传统的人力驱动咨询公司高德纳（Gartner）和麦肯锡(McKinsey)各自估值400亿美元，而软件平台Qualtri
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