谷歌推出Offerwall工具:帮助出版商应对AI搜索冲击，测试显示收入提升9%
AIbase报道 — 功能特性与应用场景Offerwall允许出版商为网站读者提供多种内容访问方式，包括小额支付、参与调查、观看广告等选项。出版商还可添加自定义选项，如订阅新闻通讯等。该工具现已在Google Ad Manager中免费提供，并由AI智能决定何时向访客展示，以最大化参与度和收益。经过超过一年的测试，已有1000家出版商参与试用。谷歌与第三方合作伙伴Supertab合作，支持用户通过小额支付获得24小时、数天或一周的内容访问权限。变现效果与数据表现测试数据显示，Offerwall在帮助出版商增
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