腾讯在5月27日SPARK2026发布会上推出AI游戏创作平台“代号Craft”，由游戏生态发展部研发。其核心功能是通过内置完整AIGC工具链，将复杂开发简化为自然语言对话，用户只需输入指令即可从“对话”生成游戏原型，大幅降低门槛，实现“人人皆可创作游戏”的目标。
在5月27日线上举行的SPARK2026腾讯游戏发布会上，共发布42款海内外游戏，涵盖制作、发行、投资三大篇章。29位开发者介绍了游戏新内容、玩法、赛事及AI技术应用。此外，在“One More Thing”环节，腾讯推出3个产品，包括2个游戏AI技术产品，并宣布全面开源。
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