AI救不了塔吉特:销量下滑、顾客流失，人工智能成“背锅侠”?
在2023年圣诞节前夕，美国大型连锁零售商塔吉特（Target）宣布将通过人工智能技术“提升节日购物体验”。从推出AI聊天机器人“Store Companion”，到引入预测库存系统，再到部署营销平台“Roundel”，塔吉特自诩正在打造“零售业的未来”。但现实远比宣传冷酷。一项集体诉讼称，这场“技术革新”背后是一项大规模监控计划，甚至涉嫌使用面部识别软件。有原告称，在伊利诺伊州一家门店购物后不久，便收到领英提示称有塔吉特防损经理查阅了她的资料——令人不安的巧合引发隐私担忧。
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