阿里妈妈在TongAI大会推出全新URM通用召回大模型，重塑购物体验
在首届国际通用人工智能大会 TongAI 上，阿里妈妈隆重推出了其 LMA2广告大模型系列中的 URM 通用召回大模型。这一新模型在生成式推荐（AIGR）领域的首次亮相，标志着阿里妈妈在智能广告技术上的又一次重大突破。URM 通用召回大模型的设计理念是为了更精准地预测消费者的购物需求。通过深度学习和大数据分析，该模型能够有效识别用户潜在的消费意图，从而帮助商家制定更为合理的投放策略。这不仅有助于提升广告的投放效果，还能极大改善消费者的购物体验，使他们更容易找到心仪
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