在9月26日爱奇艺秋季“悦享会”上，CEO龚宇发表演讲，强调公司战略明确，未来将重点发展线下业务，包括IP衍生品和主题乐园两大体验板块。他指出，爱奇艺专注于影视IP开发，区别于传统文旅模式，旨在拓展核心业务。
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