Recently, Mercedes-Benz (China) Investment Co., Ltd. and ByteDance officially signed an upgraded strategic cooperation memorandum of understanding, aiming to jointly promote the application of artificial intelligence technology in multiple fields. This collaboration will cover business areas such as autonomous driving, intelligent cockpit, intelligent R&D, digital marketing, and customer operations, with the goal of accelerating the deep integration and innovative application of AI technology.
In the intelligent cockpit field, Mercedes-Benz combines its intelligent cockpit AI platform with ByteDance's AI capabilities, allowing smart applications to be generated quickly. This innovation will bring a more personalized intelligent cockpit experience. In addition, by leveraging ByteDance's advanced DouBao large model and big data technology, the two companies will strengthen their collaboration in the fields of large language models, multimodal large models, and generative AI, to achieve better entertainment, navigation, and lifestyle services.
The field of autonomous driving will also see a new round of technological innovation. Relying on Mercedes-Benz's nearly 40 years of R&D and mass production experience, the two companies will cooperate in the field of cloud computing to improve the R&D efficiency of intelligent driver assistance systems. This will enable Mercedes-Benz to build and iterate its intelligent driver assistance capabilities more quickly.
In terms of R&D efficiency, ByteDance's Volc Engine will help Mercedes-Benz build a big data platform, combining AI large models with data analysis to enhance the digital collaboration and innovation efficiency of the R&D process. At the same time, in the digital marketing field, Mercedes-Benz will work with ByteDance to open up new media marketing channels, using ByteDance's AI technology for in-depth user insights to improve marketing effectiveness.
In customer operations, Mercedes-Benz will use ByteDance's cloud communication technology to provide precise information push services, offering users a better experience. This collaboration not only deepens the relationship between the two companies but also marks an important step forward for Mercedes-Benz in the field of intelligence.
It is expected that the new all-electric CLA will be launched this autumn, featuring the DouBao large model from ByteDance, providing users with a more intelligent virtual assistant capable of quickly responding to user needs, possessing rich knowledge reserves, and emotional recognition capabilities.
Key Points:
🔹 Mercedes-Benz and ByteDance have signed a strategic cooperation memorandum of understanding, comprehensively promoting the application of AI technology.
🔹 The new all-electric CLA model will be launched this autumn, equipped with the DouBao large model, enhancing the capabilities of the intelligent assistant.
🔹 The cooperation covers multiple fields such as intelligent cockpit, autonomous driving, R&D efficiency, and digital marketing.
