Qualcomm has showcased an in-car assistant feature akin to ChatGPT, aiming to secure a larger share in the automotive chip market. Qualcomm's chips will be used in upcoming vehicles, with sales projected to reach $9 billion by 2031. The company hopes to capitalize on the surge in generative AI to persuade automakers to purchase more chips and create new scenarios around them, such as intelligent assistants aiding drivers with navigation in cities, reservations, and other daily computing tasks. Qualcomm's demonstration underscores its ambition to be seen as an AI company, achieved through its low-power smartphone GPUs and AI accelerators. Another area of Qualcomm's platform could be the ability to upgrade vehicle software with new autonomous driving features, which might even become a new revenue stream for automakers.