At a recent auto show in Shanghai, German automaker BMW announced that it will integrate artificial intelligence technology from Chinese startup DeepSeek into its new models later this year. BMW CEO Oliver Zipse stated at the show that this move signifies a further strengthening of BMW's collaboration with local tech companies in the Chinese market.
Zipse emphasized the rapid pace of innovation in AI in China, and BMW's desire to leverage this technology to enhance the intelligence of its vehicles. He said, "AI technology is developing at lightning speed here. We are strengthening our cooperation with local companies to integrate these advanced AI technologies into our vehicles." This strategy not only aligns with BMW's global intelligent development trend but also demonstrates its commitment to the Chinese market.
Image Source Note: Image generated by AI, licensed through Midjourney.
DeepSeek is a startup focused on intelligent driving and data analysis. Its technology will help BMW improve its vehicles' autonomous driving capabilities and the responsiveness of its in-car intelligent systems. While the specifics of this collaboration haven't been fully disclosed, it's expected that DeepSeek's AI system will provide a more personalized and intelligent driving experience for BMW's new models.
Furthermore, BMW is continuously increasing its efforts in vehicle electrification and intelligence. As the global automotive market transitions towards electric and intelligent vehicles, BMW hopes to enhance its competitiveness in these areas through its partnership with DeepSeek. Zipse mentioned that future cars will be more than just transportation; they will become intelligent assistants in users' lives.
The BMW and DeepSeek collaboration will further drive the development of intelligent vehicles, making future BMW cars more technologically advanced and offering richer user experiences. BMW is actively seeking innovative partners globally to meet the rapidly changing market demands and technological trends.
