Recently, Suning.com announced the introduction of a new AI assistant and digital human shopping guide screen system in its Max stores. This innovation, achieved by deeply integrating the Ling large model with DeepSeek technology, establishes a "dual-engine" intelligent service system aimed at comprehensively improving store operational efficiency, user experience, and marketing conversion rates.
According to Suning.com's IT head, leveraging retail large model technology, the company has integrated a large amount of store product, user profile, and marketing activity data to create an intelligent store knowledge base system. Now, store employees only need to input keywords to obtain accurate information within one second. Compared to the previous 4 hours per issue, it is now reduced to just 1 minute per issue, and the accuracy of solutions has increased from 80% to over 98%.
Furthermore, the intelligent digital human shopping guide screen closely integrates "Lingsi Retail Large Model Technology" with physical retail scenarios, forming a "people-goods-field" three-in-one digital service closed loop.
These two digital products enhance customer trust through efficient interactive experiences, while simultaneously driving improvements in store operational efficiency and service quality. Lingsi large model technology is not only applied to intelligent assistants but also to marketing innovation. It can generate personalized promotional copy and event previews based on different user profiles, combining scenarios and hot topics, capturing trending keywords in real-time to achieve precise marketing and significantly improve conversion rates.
In the future, the company also plans to launch intelligent management tools such as "AI Digital Store Manager" and "Smart Boss Cockpit" to promote the intelligent upgrading of the retail industry and continuously output AI technology capabilities and digital transformation solutions.
