On June 25, 2023, New Oriental officially launched its first original AI educational product for consumers - New Oriental AI 1-on-1. This is not only a major breakthrough in teaching methods but also marks a key step in New Oriental's "Education + AI" strategic layout.
The core competitiveness of New Oriental AI 1-on-1 lies in providing learners with a high-frequency interactive 1-on-1 learning experience. The AI teacher can realistically recreate the learning environment, achieving real interaction and real Q&A. At the same time, the AI teacher is patient, responsible, and proficient in teaching, and can provide timely feedback, as well as praise and encourage students. Wang Zhuan revealed that the team built this innovative solution from three dimensions.
At the launch event, New Oriental introduced the first product of AI 1-on-1 - "New Oriental AI 1-on-1 S System Original Camp." This product was jointly developed by New Oriental and renowned institutions such as National Geographic, Cengage Learning, Foreign Language Teaching and Research Press, and Cambridge University Press. It uses the "LOOK at the World" textbook from National Geographic and the "TH!NK FLP" textbook introduced by Foreign Language Teaching and Research Press.
Combining New Oriental's strong teaching resources and the precise support of AI teachers, this product aims to help each child achieve the transformation of English from "learning it" to "using it" according to their own pace, truly converting the advantages of "classic content + innovative technology" into practical abilities for students.
It is reported that New Oriental AI 1-on-1 will be officially launched on July 2, and users can access and use it through the "New Oriental One Look" APP. This product launch marks another effort by New Oriental in the "education + technology" field, and also provides a new model for the industry to explore the application of AI in education.
