Recently, WeChat has fully launched the "Ask and Answer Host" feature, opening a new door for creators to communicate. Previously, users could only ask questions through the "Publish" option in "Ask and Answer," with hidden publisher identities, which limited interaction热度. The launch of the new function allows creators to display their public account or video account identity through the "Initiate Discussion" option and gain prominent host identifiers, enhancing their presence on the platform.
The core of the "Ask and Answer Host" function lies in not only making the questioner's identity clearer but also giving them more exposure opportunities in various WeChat recommendation scenarios, including the homepage, search page, and information stream. Creators' questions are more likely to attract attention, improve interaction effects, and bring greater traffic to their content.
This feature is currently only available on mobile devices. Creators need to enter the "Ask and Answer" page through "Search" and select publishing content. Through this new tool, creators can insert "Q&A" in public account articles and initiate discussions in communities. This not only effectively activates the comment section of public accounts but also connects public and private domain traffic, achieving broader user participation.
Early testers have had mixed reactions to the "Ask and Answer Host" feature. Some believe it enhances community interaction and gives discussion content a sense of belonging; others think its visibility still needs improvement. Despite this, the "Ask and Answer Host" provides creators with a tool to guide topics through influence, especially in niche communities, stimulating more genuine communication.
The best strategies for operating this new feature include asking precise questions to attract target audiences, guiding discussions in communities and using effective scripts to encourage participation, and maintaining interaction to improve content quality. These will help creators make louder voices in "Ask and Answer," allowing high-quality discussions to continue.
