Recently, the AI+AR glasses Rokid Glasses, jointly developed by Rokid and Lens Technology, officially entered mass production at Lens Technology's Xiangtan base, marking the realization of large-scale manufacturing for this consumer-grade AI+AR glasses. The product has already secured 250,000 pre-orders globally, and industry insiders believe that China's AI glasses terminals may be entering a new stage of commercialization and explosive growth.
Lightweight Design Integrates Multiple AI Features
Rokid Glasses achieved a major breakthrough in design, with an overall weight of only 49 grams, resembling ordinary glasses and greatly improving the user experience. The product not only features cutting-edge AR display functions but also fully integrated AI large model capabilities in its latest iteration.
In terms of AI features, Rokid Glasses integrates multiple mainstream large models such as Qwen, DeepSeek, DouBao, Zhipu Qingyan, and Nano Search, providing users with rich intelligent services. Core functions include smart prompt reading, real-time translation, AI object recognition, AI Q&A, navigation, and message reminders, as well as innovative interaction methods such as quick photo viewing and voiceprint payment.
Self-Developed Technologies and Industrial Collaboration Advantages
Rokid adheres to a self-developed approach in core areas such as operating systems, spatial computing, artificial intelligence, and optical display, leading product definition and hardware-software integration development, providing strong technical support for product competitiveness.
As the exclusive supplier of components and complete unit assembly for Rokid Glasses, Lens Technology is responsible for providing core precision components and full-process production and assembly services. In addition, both companies have adopted capital collaboration models such as equity investment and cooperative funds to jointly promote the construction of the "hardware + content + service" ecosystem for AI glasses, accelerating the localization of the industrial chain.
Market Performance and Future Outlook
Since its appearance on February 18 this year at the high-quality development conference of Yuhang District, Hangzhou, due to its speech prompt function, Rokid Glasses has continued to attract widespread attention in the consumer market.
According to IDC forecast data, global AR device shipments will exceed 40 million units in 2025, with the consumer market accounting for more than 60%, showing significant market potential.
Rokid and Lens Technology stated that starting with Rokid Glasses, both companies will continue to explore the deep application of AR technology in vertical fields such as healthcare, education, and cultural tourism, jointly promoting the AI glasses industry from the "technology verification" stage to a new era of "massive boom."
