Recently, there have been reports that Apple is in talks with OpenAI and Anthropic, planning to adopt their artificial intelligence technologies in the upcoming new version of Siri. This shift indicates that Apple may be seeking external help in the AI field, significantly changing its long-standing strategy of relying on self-developed technologies.

Currently, Apple's AI features are mainly based on its self-developed "Apple Foundation Model," which is expected to launch a new voice assistant in 2026. However, if Apple adopts third-party AI technology, it may indicate that its strength in generative AI is not as strong as other competitors. Mike Rockwell, the executive in charge of Siri, is leading the evaluation of these third-party models, and preliminary assessments suggest that Anthropic's technology has the most potential for future development.

OpenAI, artificial intelligence, AI

Although Apple remains committed to developing AI technology independently and plans to make significant investments in cloud-based models, senior executives have gradually recognized that introducing external technology could be an effective way to break through the current situation. In addition to discussions with OpenAI and Anthropic, Apple is also considering acquiring the AI search company Perplexity and has previously communicated with the AI startup Thinking Machines Lab. These actions indicate that Apple hopes to gain an advantage in the increasingly competitive market and regain its edge in the field of intelligent voice assistants.

These moves by Apple not only reflect the company's strategic thinking in the AI field but also show its sensitivity to the rapid development of generative AI. Currently, the application scenarios of AI technology are becoming increasingly widespread, and Apple is striving to maintain its market competitiveness while seeking collaboration with industry leaders.

Apple may soon experience a major transformation in Siri, which is not only about technological upgrades but also an important attempt for Apple to reposition itself in the global technology landscape.