According to Red Star News, with the continuous development of technical methods, the production of short videos is undergoing a transformation. Since the beginning of this year, short videos generated through automation have gradually become popular. A short video titled "Nine-Tailed Fox Demon Boy Falls in Love with Me" has sparked heated discussions on social platforms, with the total number of plays exceeding 180 million so far. From characters to scenes, all elements of this video are generated automatically, and it was completed by a single person.
According to the short video creator Latang, the rise of such short videos is closely related to the popularity of relevant tools at the beginning of the year. Compared to traditional live-action short videos, which often take days to produce, these short videos can be completed in just a few hours, significantly reducing time and labor costs, and the production team can even be reduced to a single person.
Facing the potential of this new field, some large content platforms and companies have already started to enter and layout. However, in terms of revenue and commercialization, there is still a significant gap compared to traditional live-action short videos. Ms. Zhang, the editor-in-chief of the short video platform list "Xinwansheng," said that currently, such short videos have not yet formed a stable scale in the market and are still in the early trial stage.
Regarding the rumors of "low cost and high returns," industry insiders have denied it. Latang pointed out that although some production tools cost as little as tens of yuan, the actual costs go far beyond that, including equipment investment and employee salaries. She stated that the claim of "earning 500,000 yuan per month" is unrealistic, and "monthly income around ten thousand yuan is more common."
Another full-time practitioner in this field, Xiaozhu, also revealed that his monthly income is about 20,000 yuan, and he has not yet formed a profit model comparable to the mature film and television industry.
Despite the current commercialization challenges, these short videos are attracting more content creators' attention due to their rapid iteration and lightweight production advantages.