According to a report by the Financial Times, Elon Musk recently revealed in a live stream directed at advertisers that he plans to introduce advertisements into the responses of his social platform X's AI chatbot Grok. This move aims to revitalize X's struggling advertising business, especially after the departure of its former CEO Linda Yaccarino.
Musk emphasized in the live stream that Grok's primary goal is to become "the smartest and most accurate artificial intelligence in the world," and stated that this goal has been largely achieved. Next, he will focus on how to cover the high GPU costs. He clearly told advertisers that in the future, marketers will be allowed to pay to have their products or services appear in Grok's recommendations. Musk explained, "If a user tries to solve a problem by asking Grok, promoting specific solutions would be an ideal choice."
In addition, Musk also plans to use the technology from his AI startup xAI