In the AI industry in 2023, major companies are competing for the title of "strongest model," while Amazon Web Services (AWS) has taken a different path. It proposed the strategy of "choice is everything," emphasizing that the most suitable model is the most important in AI applications. To achieve this goal, Amazon launched the Amazon Bedrock platform, aiming to provide enterprises with a supermarket-like environment for selecting AI models.
This new platform is called the "model supermarket" in the industry. It brings together various AI models, allowing enterprises to choose the most suitable solution based on their specific needs and scenarios. Amazon realized that what enterprises need is not just the most powerful model, but a diversified combination of models that can adapt to different situations.
Recently, OpenAI's open-source models have officially joined Amazon Bedrock, injecting new vitality into the platform. The newly released gpt-oss-120b and gpt-oss-20b outperform other models in terms of performance and cost-effectiveness, giving enterprises more flexibility when choosing. In addition, the latest models from Anthropic, Claude Opus4.1 and Claude Sonnet4, have also been upgraded on the platform, offering new solutions for various complex tasks.
In this multi-model collaboration model, enterprises can achieve "1+1>2" effects. In some complex application scenarios, a single model may not be sufficient, but by combining multiple models, they can maximize work efficiency. For example, in a real-time translation system, DeepSeek R1 and Claude3.7 can handle high-level translation queries, while Nova Lite handles the initial translation.
Amazon's strategy demonstrates its deep understanding of market trends: the future AI market will no longer be a "winner-takes-all" game, but an open and diverse ecosystem. Enterprises' demand for AI models is shifting toward the most suitable solutions, rather than simply pursuing the strongest performance.
It can be said that Amazon Web Services is building the world's largest AI model aggregation platform through the two platforms of Amazon Bedrock and SageMaker, driving the application and development of generative AI, and helping enterprises better adapt to the rapidly changing business environment.