Today, with the rapid development of artificial intelligence technology, copyright issues have become a hot topic in the industry. To address this controversy, Perplexity AI recently announced the launch of a "Publisher Revenue Sharing Program" and established a dedicated fund of $42.5 million. This program aims to help traditional media organizations earn revenue from the traffic generated by their content on its platform, making it the first AI company to propose a "direct revenue sharing" model.
Image source note: The image is AI-generated, and the image licensing service provider is Midjourney.
Aravind Srinivas, CEO of Perplexity AI, stated that the company's new program will allow media organizations to gain revenue from traffic generated by their content through collaboration. The $42.5 million dedicated fund was mainly raised through Perplexity's newly launched Comet Plus subscription service. The launch of this program marks a proactive measure taken by Perplexity AI in addressing copyright disputes.
In recent months, Perplexity AI has faced widespread criticism, especially regarding "AI copyright" issues. Previously, News Corp filed a lawsuit against Perplexity, accusing it of using copyrighted content without authorization. Additionally, media outlets such as Forbes and Yomiuri Shimbun have sent legal letters to Perplexity, demanding that it cease related activities.
Although it is currently unclear which specific publishers are involved in this revenue-sharing program, Perplexity AI has already started discussions with multiple early partners. Potential collaborators include Time Magazine, the Los Angeles Times, and Fortune Magazine. Through this new program, Perplexity AI hopes to ease tensions with traditional news publishing institutions and seek a "risk mitigation" strategy in the face of legal risks.
Key Points:
📄 Perplexity AI launched a $42.5 million copyright fund to help traditional media generate revenue.
🤝 The company became the first AI company to propose a "direct revenue sharing" model, actively addressing copyright disputes.
📅 Perplexity AI has discussed cooperation with multiple media outlets, including Time Magazine, to reduce legal risks.
