Bloomberg reported that Apple is fully developing an AI search engine called "World Knowledge Answers," planned to launch in spring 2026. This information comes from a leak by Bloomberg reporter Mark Gurman. Apple's move aims to enhance Siri's intelligent search capabilities and directly compete with existing AI search engines such as ChatGPT and Perplexity.
Apple is creating a new search assistant integrated into Siri, allowing users to ask questions in natural language and receive accurate, concise answers. This search engine will be able to scrape information from the entire web and use AI technology to summarize information, providing users with the answers they need. In addition, Apple is considering integrating this new system into its Safari browser and Spotlight search to enhance the overall user experience.
In this development process, Apple does not completely rely on its own technology but tends to cooperate with Google. It is rumored that Apple will evaluate and test AI models developed by Google to support some functions of Siri. Apple and Google have long been partners, and this collaboration will provide the necessary technical support for Apple's self-developed AI search engine.
Although there were earlier rumors that Apple considered acquiring the AI company Perplexity, it now appears that Apple has decided not to actively pursue the acquisition. Instead, Apple is actively seeking other acquisition opportunities, especially to bring in talent in the AI field. Recently, Apple has faced issues of talent loss, with multiple AI researchers leaving, which has posed challenges for the company's AI development.
Apple is accelerating its efforts in developing its own AI search engine, aiming to counter competitors in the increasingly competitive market and enhance its technological strength and market position. This strategy has received a positive market response, with Apple's stock price rising 3.8% on the day the news was announced, marking the largest single-day increase in nearly a month.
Key points:
🌐 Apple plans to launch an AI search engine called "World Knowledge Answers" in 2026 to enhance Siri's search capabilities.
🤝 Apple has reached a partnership with Google, using Google's AI models to support Siri's functions.
🚀 Apple is actively seeking talent to strengthen its AI team to address recent talent loss issues.
