Recently, Shanghai has released the "Several Measures for Supporting the Innovation and Development of the Advertising Industry through Artificial Intelligence", aiming to promote the deep application and development of artificial intelligence technology in the advertising industry through a series of specific support policies.

AI, Artificial Intelligence

Overview of Core Support Measures

The new policy focuses on strengthening support for the "AI + Digital Advertising" production factors. Specific measures include:

  • Subsidy for Private Deployment of Large Models: For digital advertising companies that adopt third-party large models for private deployment and apply them to advertising vertical fields, Shanghai will provide subsidies up to 50% of the confirmed contract amount, with a maximum of 5 million yuan.

  • Subsidy for Language Data Research and Application: Encouraging companies to purchase language data from non-related parties for advertising vertical applications and research on "intelligent agents." For such investments, companies can receive subsidies up to 30% of the confirmed contract amount, with a maximum of 5 million yuan.

  • Support for Computing Power Rental: In addition, local districts with conditions will also support digital advertising companies renting computing power, providing support of up to 30% of actual investment, with a maximum of 20 million yuan per entity annually.

This series of policies not only reflects Shanghai's determination to seize the high ground in the "AI + Advertising" industry, but also aims to reduce the costs of technological research and development and deployment for enterprises through real financial investment, thus stimulating market innovation vitality. By supporting the private deployment of large models, language data research, and computing power investment, Shanghai is striving to build a complete AI advertising ecosystem integrating technology, data, and computing power.

These measures are expected to attract more AI technology companies and traditional advertising enterprises to settle and develop in Shanghai, accelerating the deep integration of artificial intelligence in advertising creativity, content generation, and precise delivery, thereby promoting the digital and intelligent transformation of the entire advertising industry.