Today, WeChat officially announced the launch of the "Smart Reply" feature for official accounts, offering a new interactive experience for official account operators. According to the introduction, official account operators can simply click on "Auto Reply" in the "Interaction Management" module on the PC backend to easily activate this intelligent service.
The "Smart Reply" feature is based on advanced artificial intelligence technology, which can automatically learn the historical articles and reply language style of the official account, thus becoming a "Digital Avatar" that accurately replies to readers' private messages. This innovation not only improves the efficiency of replies but also makes readers feel a more friendly and natural interaction with the official account.
In addition, users can further customize the reply content and style of the "Digital Avatar" by adding a knowledge base or writing prompts, making it more in line with the positioning of the official account and the needs of the readers. WeChat's official example states that when a reader forgets a certain issue, the "Digital Avatar" can quickly find relevant information from the vast sea of articles; if a reader wants to chat, the "Digital Avatar" can be online at any time, providing 7*24 hour uninterrupted companionship.
The "Smart Reply" feature is now fully open to individual creators, and this capability is supported by the powerful technical support of the Tencent HuanYuan Large Model. WeChat's move undoubtedly brings great convenience to official account creators, not only reducing their reply burden but also enhancing the interactivity and user stickiness of the official account. As the "Smart Reply" feature gradually becomes popular, more official account operators are expected to benefit from it, bringing readers a better and more efficient service experience.
