YouTube recently announced the launch of a new advertising package called "Spotlight Moments," which leverages Google's artificial intelligence technology to automatically identify the most popular YouTube videos related to specific cultural moments, such as significant holidays and award ceremonies. Advertisers can place brand advertisements alongside these relevant videos. Marketing agency GroupM has already joined this new product. Spotlight Moments is one of a series of new tools introduced by YouTube that utilize AI to enhance the effectiveness of advertising placements. AI is quietly driving many consumer-facing products and advertising businesses behind YouTube and Google, underscoring the significant role of AI in the digital advertising sector.