Recently, the Motion Picture Association (MPAA) issued a serious warning to OpenAI, urging it to take swift and decisive measures against its newly launched video generation model Sora2 to stop its copyright infringement. According to CNBC in the United States, since the launch of Sora2, users have been uploading AI-generated short videos on the platform, including a large amount of content featuring well-known film characters and brand images, causing serious copyright issues.
Charles Rivkin, CEO of the Motion Picture Association, said: "After the release of Sora2, the number of videos created using our members' movies, programs, and characters has rapidly increased on OpenAI's services and social media." He pointed out that OpenAI needs to take responsibility, rather than relying solely on reports and controls from copyright holders.
In response to this issue, Sam Altman, CEO of OpenAI, mentioned in a blog post that the company will provide more detailed control options for copyright holders in the future, allowing them to decide how their characters are used. However, Rivkin emphasized that the responsibility to prevent infringing content from appearing on Sora2 still lies with OpenAI itself, not with the copyright holders.
The launch of Sora2 has attracted widespread attention, with users creating various interesting video content, including James Bond playing chess with Altman and even Mario chasing police. However, this has also sparked major discussions about how to protect intellectual property. Previously, OpenAI had adopted an "opt-out" system, allowing film studios to request that characters not appear on Sora. However, Altman later stated in a blog post that the platform would switch to an "opt-in" model, meaning that copyrighted characters will be prohibited from being used without authorization.
However, Altman also admitted that the company may not be able to completely prevent all misuse of intellectual property. "There may be some generated content that should not appear, and we need multiple iterations to stabilize the system," he said. This statement once again brought attention to the copyright issues surrounding generative AI.
Previously, Disney and Universal Studios had sued the AI image generation platform Midjourney in June, accusing it of unauthorized use of characters from movies. In September, Disney also warned the AI startup Character.AI, demanding it stop copyright infringement.
