According to CNBC in the United States, the Motion Picture Association (MPA) has recently called on OpenAI to take "decisive measures" against its newly launched video generation model Sora2 to stop the model from infringing on copyrights in generated video content. Since the launch of the Sora app last week, users have started uploading a large number of AI-generated short videos, featuring many popular movie characters and brand images, causing concerns among copyright holders.
Image source note: The image is AI-generated, and the image licensing service provider is Midjourney
The CEO of the Motion Picture Association, Charles Rivkin, stated that since the release of Sora2, videos involving the infringement of its member films, programs, and characters have sharply increased on OpenAI's platform and social media. He pointed out that this situation not only affects the rights of copyright holders but also poses potential legal risks for creators and consumers.
Sam Altman, CEO of OpenAI, responded in a blog post that OpenAI will provide more detailed control permissions for copyright holders so they can decide how their characters are used on the platform. However, Rivkin emphasized that OpenAI should bear the main responsibility for preventing copyright infringement on Sora2 rather than shifting the responsibility to copyright holders.
With the launch of Sora, many netizens have expressed concern, and the platform has generated various short videos, including James Bond playing cards with Altman and Mario evading police. To address copyright issues, OpenAI previously adopted an "opt-out" model, allowing film studios to request that specific characters be prevented from appearing in Sora. However, in his latest blog post, Altman stated that the platform will shift to an "opt-in" model, meaning that unauthorized use of copyrighted characters will not be allowed.
Nevertheless, Altman also reminded the public that the company may not be able to completely prevent all cases of intellectual property abuse. "There may be some improperly generated content, and we need multiple iterations to ensure the system's stability," he said. This copyright issue has also drawn widespread attention in the industry, with Disney and Universal Studios having sued the AI image generation platform Midjourney in June, accusing it of using movie characters without authorization.
Copyright issues are gradually becoming a central topic in the field of generative AI, and OpenAI needs to pay more attention to the impact and responsibilities of its products on copyright in this context.
Key Points:
📽️ The Motion Picture Association calls on OpenAI to take action to stop the infringement by Sora2.
⚖️ OpenAI promises more detailed control over character usage, but still needs to bear the main responsibility.
🎥 After the launch of Sora2, a large number of short videos containing copyrighted characters were generated, drawing industry attention.
