[AIbase Report] In the wave of AI browsers, Mozilla has chosen a more open path. Unlike Microsoft, Google, and other companies that deeply integrate their own AI into browsers, Firefox has officially announced the introduction of Perplexity AI Search Engine, allowing users to freely choose whether to enable the AI search feature.
Mozilla said this move aims to provide users with a more flexible web information search experience. This feature was previously only tested in the United States, the United Kingdom, and Germany. Now, due to positive user feedback, Mozilla has decided to open it to global desktop users and plans to launch it on mobile devices in the coming months.
After activation, Perplexity will provide a conversational search experience — answers will be presented in structured text with references, rather than traditional lists of web links. Users can quickly switch to Perplexity from the unified search button in Firefox's address bar, or set it as the default search engine in settings.
Mozilla emphasized that the reason for choosing Perplexity is because the platform promises not to share or sell user personal data. Mozilla also said that if this integrated feature performs well, they may consider introducing more AI search engines in the future, further enriching Firefox's AI ecosystem.
In addition to AI search, Mozilla also announced another important update — the browser profile feature is now fully open. Users can switch browser settings according to different scenarios (such as work, study, or personal use), easily separating usage habits and data in different environments.
Furthermore, Mozilla continues to test the visual search feature with Google, allowing desktop version Firefox users to perform image recognition and search operations through Google Lens.
This series of updates shows that Mozilla is steadily pushing Firefox's intelligent and personalized transformation — in the AI era, it still adheres to the core values of user autonomy and privacy protection.
